08 May 2013

Google Logo - Saul Bass

I looove when Google changes up its logo to celebrate with a Google Doodle!

Today's is, would would have been, Saul Bass' 93rd Birthday.

Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos.

During his 40-year career Bass worked for some of Hollywood's most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese.

"My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it."

One of his film posters - Vertigo

Here are some screen shots from May 8 Google Doodle - if you missed it it's all over Youtube.

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